Paid Traffic

Paid traffic is the fastest way to grow a business. It's also the fastest way to set money on fire.

Most businesses lose money on ads not because the platforms are broken, but because they're running ads to a website that can't convert, with creative that doesn't speak to the buyer, measured by metrics that don't matter. The ads are the last 20% of the problem. The first 80% is everything around them.

I run Google Ads and Meta Ads as one connected system. Google for buyers who already know what they want (high intent, lower volume, higher cost per click, higher conversion). Meta for buyers who don't know you exist yet (lower intent, higher volume, lower cost per click, longer path to conversion). Different jobs, different creative, different measurement.

Before I spend a dollar of your budget, I make sure the destination is ready. Landing pages that match the ad, tracking that actually fires, a funnel that doesn't leak between click and conversion. Then I build, test, kill what doesn't work fast, scale what does.

The agencies running your ads with 47 keywords and 12 ad groups are not being thorough. They're being lazy with your money.

What's included

Google Ads strategy and full account build;
Meta Ads strategy and full account build;
Landing page review and conversion recommendations;
Ad creative (copy and direction for visuals);
Conversion tracking and attribution setup;
Weekly optimization;
Monthly performance and spend review;

The Next Step

If your ads are running but the math isn't mathing, the Codex Diagnostic finds the gap. Seven days, six pillars, real numbers. No charge.