SEO (Search Engine Optimization)

Most SEO advice is written for SEO people. You need SEO that's written for your bank account.

Ranking on page one of Google is not a goal. Ranking on page one for the searches that actually bring buyers is the goal. There's a difference, and most agencies blur it on purpose because vanity keywords are easier to win than commercial ones.

I work SEO as a revenue channel, not a traffic channel. That means starting with the searches your buyers are typing right now, not the searches that would be cool to rank for. Commercial intent first, informational second, brand third. Everything else is content marketing, not SEO.

The work splits three ways. Technical SEO, making sure Google can crawl and understand your site without tripping over broken structure, slow pages, or duplicate content. On-page SEO, writing and structuring pages so they actually answer what people are searching for. Off-page SEO, building the authority signals (mentions, links, citations) that tell Google you're worth ranking.

I don't sell rankings. Rankings are not a deliverable, they're a side effect. The deliverable is qualified traffic that converts.

What's included

Full technical SEO audit and fixes;
Keyword strategy mapped to buyer intent;
On-page optimization (titles, meta, headers, internal links);
Content gap analysis;
Local SEO setup if applicable;
Monthly reporting on rankings, traffic, and conversions;
Quarterly strategy review.

The Next Step

Curious where your site is bleeding traffic? The Codex Diagnostic scores all six pillars, SEO included, and shows you the leak. Seven days, free, yours to keep whether we work together or not.